Barefoot is a UAE-born retail and distribution company, bringing natural, safe and eco-friendly baby and lifestyle products to the Middle East. Led by a team of passionate parents, Barefoot strives to educate, inform and facilitate change to the purchases families make.

About Us

There must be a more natural way. This was the personal quest of the founders of Barefoot when they became parents, and it remains the essence of the company today.

We research, seek out and welcome the world’s most conscious, chemical-free and sanity-saving products for parents, babies and young children – giving them a trusted home, marketing platform, retail and distribution opportunities in a region of rapidly increasing eco-awareness.


The big and little brains behind Barefoot,
Sofi Chabowksi with her four children


Our flagship store, Eggs & Soldiers, prides itself on its invaluable communication and reputation, within an expanding market and loyal customer base. As well as being a successful and celebrated retailer, Eggs & Soldiers is a trusted voice within the community, offering advice, imparting knowledge and sourcing items we know our parents want to purchase.


Eggs & Soldiers Stores

Dubai | Abu Dhabi | RAK

Eggs & Soldiers is a group of multidimensional ‘one stop shops’ for families seeking a more natural and less wasteful lifestyle, sectioned into simple, themed shopping zones: Sleep, Change, Travel, Feed, Play and Mum.

Examples of established, well-researched and sustainability-driven brands stocked at Eggs & Soldiers are Grimms, Wishbone Design, Viga and Plan Toys, plus nursery accessories from Little Unicorn, Naturally Sheepskins and Olli Ella. These join Eggs & Soldiers’ long-term customer favourites such as cloth nappy brands Bambino Mio, BumGenius and Blueberry Diapers, baby carriers from Tula, Close Parent and Ergobaby, bedtime essentials from The Little Green Sheep, Snüz and Love To Dream and plastic-free feeding/bathing equipment from 4MyEarth, Eco Lunchbox, Haakaa, Hevea and Life Factory.

Eggs & Soldiers pioneers UAE-based businesses, with around 50 per cent of its stock being sourced locally. Customers can also find a wide selection of strollers, car seats and essentials from leading global brands including Egg, Angelcare, Bugaboo, Axkid, Maxi Cosi and Babyzen, which come with the Eggs & Soldiers stamp of ‘best in class’ safety approval, unbiased personal guidance and unique styles and shades.

Eggs and Soldiers Community

Education & Community Support

Events, Classes and Rentals

Education is at the core of Eggs & Soldiers, and we strive to relay our support, expert knowledge and honest advice on the endlessly evolving topics of natural parenting and eco-living.

A unique feature of Eggs & Soldiers is its Community Rooms, where an ever-expanding network of clients, friends and like-minded brands and businesses unite to share information and offer events, workshops, demonstrations and classes.

As well as our own events, the Eggs & Soldiers Community Rooms are regularly used by external companies, professionals and instructors to host fitness classes, baby massage, children’s yoga, antenatal and parenting courses, and so much more. We also offer customers the opportunity to rent baby carriers and cloth nappy ‘hire kits’ from us, at very reasonable prices. We recognise that both these items take some getting used to, and offering this ‘try before you buy’ platform leads to the perfect solution for each parent, child and lifestyle – not the quick sale – which is always what we are looking to achieve.

As seen in:

Best Online Kids Retailer
Time Out Kids' Best Online Kids' Retailer
Eggs & Soldiers
Timeout award
Time Out Kids' Family Entrepreneurial Award
Sofi Chabowski


Barefoot has an experienced in-house digital team, managing our own E-commerce platforms. The has never just been about selling.It’s a community resource; a place to find our honest, independent thoughts on what we stock, and why we stock it.

Honoured with a Time Out Dubai Kids Award for Best Online Kids’ Retailer in 2019, the Eggs & Soldiers website is a place to browse, research and purchase over 6,000 specially-selected products offering families a more natural way, with delivery available throughout the Middle East. is also the place to find honest, independent reviews and feedback on the products we stock, as well as tips and tricks on how to utilise them.

Our website also includes information and registration for all Eggs & Soldiers events and allows customers to purchase gift vouchers and create and manage their own gift registries.


With a pivotal position in the parenting sector, Barefoot is looked to for its unique, innovative and exceptional quality product selection. We have a trusted reputation for offering customers only items we believe in, and operate on the ethos that if we wouldn’t give it to or use it for our own kids – we don’t stock it. This has carved us a niche and cultivated respectful relationships with a host of other retailers and third-party sellers, who we partner with to widen the selling platform and route to market for your products.


Barefoot works with the region’s most connected PR, marketing and communications consultants to ensure our brand voice is heard. We have long-standing and respected relationships with relevant media and carefully curated brand ambassadors, and can confidently relay key messaging, information and product launches from a well-earned position of influence. Our communication is strong, authoritative and extremely connected to our customer, coming from a position of empathy, understanding, community and, ultimately, a genuine passion to help fellow parents to find a more natural way to raise their family.


Send a message

To speak to one of our team or arrange an introductory meeting, please contact us.