The home of natural beginnings
bringing natural, safe and eco-friendly baby and lifestyle products to the Middle East
Barefoot is a UAE-born retail and distribution company, bringing natural, safe and eco-friendly baby and lifestyle products to the Middle East. Led by a team of passionate parents, Barefoot strives to educate, inform and facilitate change to the purchases families make.
ABOUT US
There must be a more natural way. This was the personal quest of the founders of Barefoot when they became parents, and it remains the essence of the company today.
We research, seek out and welcome the world’s most conscious, chemical-free and sanity-saving products for parents, babies and young children – giving them a trusted home, marketing platform, retail and distribution opportunities in a region of rapidly increasing eco-awareness.
The big and little brains behind Barefoot,
Sofi Chabowksi with her four children
OUR DISTRIBUTION CHANNELS
Barefoot Trading is committed to making natural, safe, and eco-friendly products accessible to families in the Middle East and beyond. Through our digital, third-party, and retail distribution channels, including our flagship retail brand Eggs & Soldiers, we offer a convenient shopping experience for customers no matter where they live or how they prefer to shop.
• Digital
As a leading distributor of natural, safe, and eco-friendly products for babies, children, and families in the Middle East, we are committed to making our products accessible to as many families as possible. We partner with a variety of trusted online marketplaces to make our products available to customers wherever they prefer to shop. Our partners include third-party websites such as Amazon and other e-commerce platforms. Through these digital distribution channels, we are able to provide families with convenient access to our products, no matter where they live or how they prefer to shop.
• Third Party
In addition to our flagship retail brand Eggs & Soldiers, we also have a number of alternative distribution channels that allow us to reach customers across the region and beyond. We partner with a variety of trusted third-party retailers to make our products available to customers. Through these third-party distribution channels, we are able to provide families with convenient access to our products, no matter where they live or how they prefer to shop.
• Retail
In addition to our digital and third-party distribution channels, we also have brick-and-mortar stores for customers who prefer to shop in-store. We partner with a variety of trusted retailers to make our products available to customers. Through our retail distribution channels, we are able to provide families with convenient access to our products, no matter where they live or how they prefer to shop. Whether you prefer to shop in-store or online, we are dedicated to providing you with the best selection of natural, safe, and eco-friendly products for your family.
• Eggs & Soldiers
At Barefoot Trading, we are proud to offer our flagship retail brand Eggs & Soldiers. Born out of a personal quest by our founders to find natural and safe products for their own children, Eggs & Soldiers is a homegrown brand that reflects our commitment to natural and conscious living.
Our Eggs & Soldiers stores are located in Dubai and Abu Dhabi where customers can shop for a wide range of natural, safe, and eco-friendly products for babies, children, and families. In addition to our physical stores, we also offer an online shopping option for customers who prefer to shop from the comfort of their own homes. Our knowledgeable staff is dedicated to helping customers find the best products for their family’s needs, and we strive to provide a welcoming and informative shopping experience both in-store and online.
Our exclusive assortment of thoughtfully curated home essentials, meticulously designed to simplify your daily routine, all while remaining environmentally conscious.
some of our brand partners
Axkid is a Swedish brand that specializes in producing high-quality, safe and easy-to-use car seats for children of all ages. Their mission is to make every car journey as safe as possible for children, by creating car seats that offer maximum protection and comfort. All Axkid car seats are designed and tested according to the strictest safety standards, and they are made with sustainable materials that are free from harmful chemicals.
Leander is a Danish brand that produces modern, innovative and sustainable baby furniture that grows with your child. Their range of products includes cots, cribs, high chairs, changing tables, and other nursery furniture that are designed to last for years and adapt to your child’s changing needs. All Leander products are made with high-quality, eco-friendly materials and feature timeless design that fits seamlessly into any modern home.
Klean Kanteen is an American brand that produces eco-friendly and durable stainless steel water bottles and containers. Their mission is to create products that are safe, healthy, and sustainable for people and the planet. All Klean Kanteen products are made with high-quality stainless steel that is free from harmful chemicals and toxins, and they are designed to be durable and long-lasting. Klean Kanteen offers a range of products, including water bottles, insulated tumblers, food canisters, and accessories that are perfect for outdoor adventures, travel, and everyday use.
Egg is a leading brand in the baby gear industry, known for its luxury strollers that offer both style and functionality. With sleek and modern designs, Egg strollers are designed to make parenting a breeze, with features such as adjustable handlebars, reversible seats, and large wheels for easy maneuvering. Each model is crafted with the highest quality materials, ensuring durability and longevity. Whether you’re a first-time parent or an experienced caregiver, Egg strollers provide a comfortable and stylish ride for your little one, making them a must-have for any family on-the-go.
OUR RETAIL STORES
Eggs & Soldiers is our flagship retail brand, with two stores located in Dubai and Abu Dhabi. Our stores offer a curated selection of natural, safe, and eco-friendly products for babies, children, and families, including our own brands as well as other trusted international brands.
At Eggs & Soldiers, we believe in creating a unique and memorable shopping experience for our customers. Our stores are designed with a modern and minimalistic aesthetic, providing a calming and inviting atmosphere that makes shopping with children a breeze. Our friendly and knowledgeable staff are always on hand to offer expert advice and guidance, ensuring that you find the perfect product for your family’s needs.
In addition to our wide range of products, we also host regular events and workshops that cover a variety of topics, including natural parenting, eco-friendly living, and child development. We believe in creating a community around our brand and our mission, and our retail stores are at the heart of this community.
Visit us at Eggs & Soldiers to experience the best of natural and conscious living for your family.
E-COMMERCE
Barefoot has an experienced in-house digital team, managing our own E-commerce platforms. The eggsnsoldiers.com has never just been about selling.It’s a community resource; a place to find our
honest, independent thoughts on what we stock, and why we stock it.
Honoured with a Time Out Dubai Kids Award for Best Online Kids’ Retailer in 2019, the Eggs & Soldiers website is a place to browse, research and purchase over 6,000 specially-selected products offering families a more natural way, with delivery available throughout the Middle East.
Eggsnsoldiers.com is also the place to find honest, independent reviews and feedback on the products we stock, as well as tips and tricks on how to utilise them.
Our website also includes information and registration for all Eggs & Soldiers events and allows customers to purchase gift vouchers and create and manage their own gift registries.
EDUCATION & COMMUNITY
At Eggs & Soldiers, we are passionate about providing education and community support for natural parenting and eco-living. Our Community Rooms serve as a hub for clients, friends, and like-minded brands and businesses to share information and host events, workshops, and classes.
We offer a diverse range of classes, including brain training, baby massage, care seat safety, antenatal and parenting courses, and more. In addition, we provide customers with the opportunity to rent baby carriers and cloth nappy ‘hire kits’ at reasonable prices, allowing them to try before they buy and find the perfect solution for their family’s needs.
At Eggs & Soldiers, we go beyond simply stocking a wide range of natural products for parents, babies, and children. We believe in providing comprehensive education and resources through our classes and events, covering topics such as self-care, product knowledge, and learning new skills. Whether you are a new parent or a seasoned pro, our Community Rooms have something for everyone. Visit our Classes & Workshops page for more information and to book your spot today.
Classes & Workshops
At Eggs & Soldiers we not only stock a wide range of naturally foccsed products for parent, baby and child, we also host a wide range of classes and events in our Community Rooms. From parenting and self care, to messy play and baby massage, product knowledge and learning new skills. There is something for eveyone.
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MEDIA | IN THE PRESS
Check out what the media is saying about Eggs & Soldiers! Our eco-friendly products and commitment to conscious living have caught the attention of local and international publications alike. Browse through our press coverage to learn more about our mission and the impact we’re making in the Middle East. We’re proud to share our media coverage and hope it inspires you to join us on our journey towards a healthier and more sustainable future.
Awards
PARTNER WITH US
Are you a brand that shares our commitment to natural and conscious living? We’re always looking for new partners who offer safe, sustainable, and innovative products for families. If you’re interested in partnering with Barefoot Trading, please fill out our form and We’ll be in touch soon to discuss potential opportunities to work together.